Fay has worked in Market Research for over 20 years, helping her corporate and third sector clients to understand their customers, markets and competitors. Her research provides information to help them to make well-informed decisions.
The work covers every aspect of the project – from designing, setting up and managing the projects to analysis, presentation, copywriting and proof reading – and then on to helping clients plan how they put the research findings into practice.
Fay also runs a not for profit organisation, giving new artists opportunities to exhibit in non-gallery spaces in Edinburgh. In amongst everything else, she sings, take part in aerial dance and is a director of Changeworks Resources for Life, an environmental charity that helps people and organisations to improve their energy efficiency and reduce carbon emissions, fuel poverty and waste.
- Market Research
- Project Management
- Proof reading
- Art exhibitions
“The community engagement projects and events I’ve done with Lindsay and Joanna have been some of the most rewarding I’ve ever been involved in. Besides the wonderful groups that we are privileged to work with, what I really value is that we are all using our existing skills to make a difference in a way that isn’t always as possible in a corporate environment. The overlap of artistic, design and research backgrounds I think allows each of us to play to our strengths and to produce a thoroughly professional and creative end result.”
Fay is a Certified member of the Market Research Society (CMRS) and her business, What’s Next Business Consultancy Ltd, is an MRS Company Partner. She is also a Member of the Chartered Institute of Bankers in Scotland (MCIBS).